{"id":72,"date":"2020-11-27T19:34:06","date_gmt":"2020-11-27T19:34:06","guid":{"rendered":"https:\/\/hicup.famnit.upr.si\/?page_id=72"},"modified":"2020-12-22T20:00:30","modified_gmt":"2020-12-22T20:00:30","slug":"industry","status":"publish","type":"page","link":"https:\/\/hicup.famnit.upr.si\/index.php\/industry\/","title":{"rendered":"Industry"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Unpacking human behaviour with iMotions<\/h2>\n\n\n\n<p>In collaboration with <a href=\"imotions.com\/\">iMotions<\/a> HICUP Lab offers research partnership&nbsp;to the industry.<\/p>\n\n\n\n<p>We offer real-time measurements of nonconcious human responses and provide the bigger picture on human actions, thoughts and feelings. We use a multimodal approach capturing biosignals from multiple modalities of the human body, such as:<\/p>\n\n\n\n<p>Eye tracking =&gt; Did i notice key info?<br>Facial Expression Analysis =&gt; Did it make me smile?<br>GSR, EMG &amp; raspiration =&gt; Did it connect to me?<br>Surveys =&gt; Do I remember seeing it?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dist.famnit.upr.si\/en\/resources\/images\/\/HICUP\/industry\/multimodalsensing.png:resizebox?720x375\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why multimodal approach?<\/h3>\n\n\n\n<p>People are full of biases. Our prior experiences dictate what is our conscious experience of really and we have a strong bias to comply with the norm. This makes it difficult to objectively measure what people think.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What next?<\/h3>\n\n\n\n<p>We can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>make a step forward in <strong>objectively understanding what really drives the shopping experience and purchase decisions<\/strong>.<\/li><li>make non-intrusive <strong>measurements<\/strong> into the nonconsciously generated signals <strong>during<\/strong> <strong>the actual experience, removing bias and subjectivity<\/strong>.<\/li><li><strong>measure beyond the focus <\/strong>groups by measuring nonconscious and behavioral cues <strong>that go beyond how audiences think they feel.<\/strong><\/li><li><strong>design user experiences<\/strong> that align with people\u2019s needs and expectations <strong>using quantifiable approaches<\/strong>.<\/li><li><strong>Measure gaming experiences<\/strong> and VR by measuring immersion, presence and flow, providing a richer understanding of what makes a game enjoyable.<\/li><\/ul>\n\n\n\n<p>In practice:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>We have a mobile unit with<strong> trained certified specialist<\/strong> that come to your location and record data.<\/li><li>We use <strong>state-of-the-art hardware<\/strong> such as: <a href=\"https:\/\/www.tobiipro.com\/product-listing\/tobii-pro-glasses-2\/\">TobiiPro Glasses 2<\/a>, <a href=\"https:\/\/www.tobiipro.com\/product-listing\/nano\/\">Tobii Pro Nano<\/a> and <a href=\"https:\/\/www.tobiipro.com\/product-listing\/tobii-pro-spectrum\/\">Tobii Pro Spectrum<\/a> screen based eye trackers, <a href=\"https:\/\/www.gtec.at\/product\/gnautilus-research\/\">g-tech Nautilus <\/a>EEG system, <a href=\"https:\/\/www.shimmersensing.com\/products\/gsr-optical-pulse-development-kit\">Shimmer EMG and GSR <\/a>wearable sensors.&nbsp;<\/li><li>In collaboration with your marketing team we <strong>design user studies<\/strong>.<\/li><li>Domain experts from our lab perform <strong>data analysis and produce a report<\/strong> that includes replays, bee-swarms, heatmaps, statistics on Time to First Fixation (TTFF), time spent, revisits, emotional response levels coupled with facial expression statistics and more.<\/li><li>We provide <strong>all data in open format<\/strong> so your marketing team can perform further analysis.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Unpacking human behaviour with iMotions In collaboration with iMotions HICUP Lab offers research partnership&nbsp;to the industry. We offer real-time measurements&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-72","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hicup.famnit.upr.si\/index.php\/wp-json\/wp\/v2\/pages\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hicup.famnit.upr.si\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hicup.famnit.upr.si\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hicup.famnit.upr.si\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hicup.famnit.upr.si\/index.php\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":9,"href":"https:\/\/hicup.famnit.upr.si\/index.php\/wp-json\/wp\/v2\/pages\/72\/revisions"}],"predecessor-version":[{"id":907,"href":"https:\/\/hicup.famnit.upr.si\/index.php\/wp-json\/wp\/v2\/pages\/72\/revisions\/907"}],"wp:attachment":[{"href":"https:\/\/hicup.famnit.upr.si\/index.php\/wp-json\/wp\/v2\/media?parent=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}